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Deborah Nellson

Debbie is best known for her energetic and professional approach to the development and launch of new products. Her approach has also effective in the revitalizing or reintroducing declining brands for both large blue chip corporations as well as small to medium sized companies. Her experience includes the development and execution of business and marketing plans as well as setting up new processes and assessment programs for such plans. Finally she became a strategic selling partner for Profile International, providing human resource tools for her clients.

Debbie has created and executed a wide variety of successful marketing programs. Working with various agencies she has helped develop new advertising campaigns for her clients in the areas of TV, magazines, radio, newspapers, bus cards and billboards. Debbie has also developed many successful promotional programs including in and on packs, couponing of all types, co-branded events, contests, sweepstakes, in-store programs, local events and broadcast events.

As a manager of marketing research efforts her services have encompassed overseeing study design, questionnaire development, data analysis and supplier selection. She has provided seamless interface with sales including planning, sales calls, support materials, category management, presentations and merchandising materials. Her approach to marketing is holistic with a unique understanding of the operational functions and the financial aspects, including the formation of cross-functional teams when appropriate.

Debbie has worked in marketing for such well known companies as Rexall Sundown, Inc., Weyerhaeuser, Day-Timers, Inc., Grand Met, Inc., Bayer., Schering-Plough, Inc., and American Home Products. She received her MBA in International Management (Marketing & Finance) from the American Graduate School of International Management (Thunderbird) and her B.A, from the University of Denver. She currently resides in Tequesta, Florida.

American Marketing Association