Launch of new products – Pokémon® Childrens Vitamins, Alpo® Cat Food, Alka-Mint® Antacid (from the Makers of Alka-Seltzer®), Moisture Whip® Skin Care and many sucessful line extensions for Day-Timers®, Sundown® nutritional products, A.H. Robins, Schering Plough and Bayer.

Revitalizing and reintroducing brands - Rexall®, Day-Timers, Moisture Whip, Tropical Blend®.and Sundown

Experience includes concept development, marketing plan development and execution as well as setting up new processes and assessment programs.

Creating awareness with advertising and PR campaigns across multiple media – TV , radio, magazines, newspapers, internet, billboards, bus cards and others

Enhancing image with promotional programs - in and on packs, couponing of all types , co-branded marketing, contests and sweepstakes, in-store programs, sales promotion, local events and broadcast events

Providing consumer understanding with marketing research management (including design, questionnaire and analysis), focus group moderator, and supplier selection

Coordination with marketing resources like outside suppliers, agencies, printers, media and designers, and with operational aspects such as project management contract manufacturers and packaging suppliers

Coordination with marketing resources like outside suppliers, agencies, printers, media and designers, and with operational aspects such as project management contract manufacturers and packaging suppliers

Financial analysis – ROI, pricing models, cost analysis, pro-forma P & L’s and tracking

Business plans – Full business plans for start up and established businesses, complete with financial documents

Multiple category experience