Launch of New Products

Revitalizing and Reintroducing Brands

Brands

Promotion

Alpo Cat Food®
Introductory Coupons (FSI)

Maybelline® "New You"
Sweepstakes

WorldWideWoods™
Corporate Incentive Program

Sundown Nutrition
Line Coupon
(under label)

Sundown
Loyal Program

Advertising

Television

Print